Each page of the Tonner website carries a message declaring that its products "are not toys; they are products intended for the adult collector ages 14 years and older". They had an average price of close to USD 200. Some of the reasons for the expense were their dimensions and the unusual degree of attention taken on each doll's clothing — a particular forté of the prestigious Tonner Doll Company. Along with each figure came an equally collectible box. In the case of the Doctor Who figures, the box was in the regeneration colours of orange and gold. It featured Gallifreyan script and the RTD-era logo.