Jones is a graduate of Mobile's Murphy High School. He played college football for coach Bear Bryant at the University of Alabama. Jones lettered with the Tide from 1979 to 1983, graduating with a degree in business administration. As a wide receiver, he tallied 71 receptions, 1,386 yards and 15 touchdowns. He ranked third among Alabama's career touchdown receivers and seventh in career receiving yards. He was named All-SEC as a senior and chosen to participate in the Senior Bowl. He was a member of the University of Alabama’s All-Decade Team for the 1980s and played professionally with the Birmingham Stallions of the United States Football League and the National Football League’s Atlanta Falcons.