BurgerCraft was originally a forum meme that existed on the World of Warcraft forums during early 2005. Original author of this meme, Gilgamesh from Alleria, wrote a series of dialogs between a fictional fast food outlet called BurgerCraft and its customers. The dialogs metaphorically exhibited viewpoints that existed on World of Warcraft forums at the time. The original thread was started in March 2005. On April Fools of 2006, Blizzard published an April Fools press release under the same name, canonizing the humor.