There are two parallel definitions of a gimmick: * A cheat; either a method of doing something that appears impossible, or some device used for cheating. * A feature that distinguishes something (in this case, a character or series) from the competition (with strong connotations of not adding any functionality or value). This is about that second, as applied to characters. The power of sheer gimmickry, when properly used, cannot be underestimated; a properly executed gimmick can make a character truly memorable. Examples of The Gimmick include: