Mew Mew - Amiche Vincenti (translates to Mew Mew - Winning Friends) is the Italian dub of Tokyo Mew Mew. It was published in Italy by Play Press, an Italian magazine publishing company. The anime was broadcast in Italy during 2004 on the Italia 1, Italian Teen Television, Boing and Hiro channels. It was successful and encouraged the publication of manga in Italy, and production of merchandising which included toys, school supplies and snacks.