Facebook has the potential to be successful in the nonprofit sector and I have already found lots of nonprofit related content on there. Why the Facebook can work in the nonprofit sector: Colleges have student organizations who are involved in volunteering and fundraising. There are also student groups of a nonprofit organization. Both college and regional networks hold events such as Relay for Life or Race for the Cure. Most of the groups and events on the Facebook are created by supporters of an organization or cause. How do members learn about groups and events?