As a whole, it acts as the antagonistic force throughout the main series. They are most likely trying to manipulate life through genetic engineering, as at the end of Thing-Thing 4 when the CEO is going to use Project 154's body to refine the DNA splicing process. Their slogan is "Innovating Life." They also have Wacky Tie Mondays in which employees would wear ties in wacky color schemes on Monday. They also have an extremely strict policy against their employees being lazy in their jobs, as seen in a poster in Thing-Thing 4 where slacking off would be punished by electrocution.