Little Baby Bum® is an educational channel with its target audience being infants and children from the United Kingdom. Their videos are about nursery rhymes and songs for children, along with different versions and animations for them. According to YouTube graphs from Socialblade, the channel is the 135th most popular channel by the number of subscribers and 11th place by the number of YouTube views. This channel has been estimated to earn up to $107,000 - $1.7 million monthly. This channel has over 700 videos, over six million subscribers and over eight billion views. Their most viewed video is "The Wheels on the Bus - 54 Minute Compilation".