Strum is one of the main characters in the 1998-2003 children's TV series Jellabies (Jellikins in some European countries). He along with his friends Pepper, Bouncey, Denny, Amber and Coral lives in the Jolly Jelly World along with a dragon named Duffy and uses a machine called the Jellyscope to send rainbows around the world. He is the second eldest Jellie at 8-years-old, lives at the train station and can play the saxophone. In Jellabies Strum is a purple jelly person whilst in Jellikins he is a purple jelly bear.