Dragon Couture is one of the game's 13 brands. It represents the dragon in the Chinese Zodiac. In-game text reveals that the brand is based in Hong Kong, also shown by the fact that the threads are distinctly Chinese in nature, many pieces flowing or open. Its main store in Shibuya is located in the Shibukyu Main Store, so Dragon Couture is often the most popular brand in that district. The stickers for Joshua are sold at this brand's main store, and many abilities of the threads revolve around him, implying that one of Joshua's favored brands is Dragon Couture.