Master Chief has got to be the least transitive character ever. On a related note, while I'm not an advocate of pictures making a difference, CATS is a different story. Watch the video, then compare how long you see Eggplant CATS as opposed to Face CATS. It's no comparison, and Face CATS is quite clearly more recognizable. Given how many times that video has been seen, I don't get how one could assume that it wouldn't make a big difference in a match here on GF.