The Sunrise Side is a term used to describe the region of Michigan along the shore of Lake Huron, specifically the coastal communities of Iosco County. The term "Sunrise Side" is derived from the geographic feature of the sun rising over Lake Huron, which lies to the east of the communities. The term is found in stores, signs and other displays throughout Iosco County, such as in Carter's grocery store in Tawas City, the East Tawas community website and businesses in Oscoda.