Danelectro is a guitar and Guitar effects manufacturer, Founded in 1947 by Nathan Daniel. The company produced amplifiers for Sears, Roebuck and Company and Montgomery Ward throughout the late forties. In 1954, Danelectro started producing the Danelectro lines of solidbody electric guitars and amplifiers, and also working as a "jobber", that is producing guitars and amps by contract, that were branded not with the Danelectro name, but with the names of various store brands, such as Silvertone and Airline. Later hollow-bodied guitars (constructed out of Masonite and plywood to save costs and increase production speed,) distinguished by Silvertones' maroon vinyl covering, Danelectros' light tweed covering, the concentric stacked tone/volume knobs used on the two-pickup models of both series,