Gaia Cash, often more simply known as Cash, is the replacement for the old Gift Credits system. Cash is bought with real money, and can be spent on shop items, like Gift Credits, as well as Monthly Collectibles and special items in La Victoire, also known as the Cash Shop. It cannot be used in the Marketplace or traded to other users. The Gaia Cash System was introduced in July 2007. On September 13, 2010, a subscribe feature called AutoCash was released, this was for people people who already spend 1000 GC every month and wanted an easier method. In March 2011, a pay method for non-North American residents was made easier by addition of more options available within their country. In May 2011, Gaia partnered with Boku, a new mobile payment provider, to make it possible to get Gaia Cash al