When you approach him, press Shift to get the Fishing Master menu. Choose from: * Catalog - Check your lures, buy more, etc. * Update Fishing Rod - Improve your fishing equipment. * Launch Fishing Boat - Take out the Fishing Dinghy to head for deeper water, it does cost 1,000 gold to use. * Legendary Fish Story - Hear a tale of a Legendary Fish, and maybe figure out how to catch one.