The NAMM Show is an annual event in the US that its organizers describe as "the world’s largest trade-only event for the music products industry". It is the venue where Ibanez generally introduces new guitars each year. The show is held every January in Anaheim, California, USA, and is one of the two largest music product trade shows in the world. Its European counterpart is the Musikmesse in Frankfurt, Germany. NAMM attracts numerous famous musicians, many of whom are endorsed by exhibitors and come to promote their own signature models and equipment. Portal: Backstage File:Views-icon.png