The Story of A Fierce Bad Rabbit is a children’s book written and illustrated by Beatrix Potter, and first published by Frederick Warne & Co. in December 1906. The book tells of a bad little rabbit who is fired upon by a hunter and loses his tail and whiskers. The book was intended for babies and very young children, and was originally published on a strip of paper that folded into a wallet and was tied with a ribbon. The format was unpopular with booksellers, and eventually reprinted in the standard small book format of the Peter Rabbit library. Although the book sold well, it is not considered one of Potter's best efforts. It provides the young child with an introduction to books and the Peter Rabbit universe.