National Wildlife Federation is a conservation organization that aims to inspire Americans to protect wildlife for future generations. Their print publications include the magazine Ranger Rick. Beginning in the early 1980s, the Muppets made several Public Service Announcements for the group, and continued on into the 1990s. During the week of March 18th, 1984, Kermit the Frog served as honorary chairman of National Wildlife Week and gave a speech at NWF's annual meeting in Atlanta, Georgia entitled, "A Frog's View."