Despite the seeding, the board hyped the hell out of this match, due to it being the first real Square/Nintendo duel. The board was busier during this match than at any point in 2004, and this match was important because it would start giving comparisons between Mario and Cloud. And yes, you read that correctly. Cloud/Fox 2002 was a busier day on this board than any of the 126 matches held in 2004. It was simply the nature of the contest. It was new and unpredictable, whereas most people today don't even bother due to knowing who will win most matches before they ever happen.