There are three types of viewing Nielsen regularly measures and reports. Live viewing, live plus same day DVR viewing (these are the most commonly reported numbers) and live viewing plus seven days of DVR viewing. The cut-off time for Live+SD (live plus same day viewing) is 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Nielsen says Live+7 is "incremental viewing that takes place during the 7 days following a telecast." On February 17, 2009 a blog post on the official FOX site told viewers how they can help boost attention and ratings. . Some highlights include: