After deciding which company to campaign for, using when in front of a non-player character will open up a window with campaign pitches. Depending upon their response, a certain number of points is added to a tally. A representative of the company can tell how many points have been accumulated. When enough points are made, the publicity level will go up. Another way to earn points is to play minigames for that company in the Calm Lands. If enough credits are spent, points will be added to the total.