Casey Hollenback was a farmer whose family owned farmland in the Summerton area north of Philadelphia where the Libertyville housing development was built. Hollenback's farmland had been in his family for over two centuries until 1958, when Kemp and Sons bought up 5,500 acres of land to build housing. Hollenback was outraged when Kemp and Sons representatives convinced his grandfather to sell. He filed a complaint with the Better Business Bureau and went to the Libertyville showroom, with several sheep in tow, and accused them of stealing his land and getting Hollenback's "senile old granddad to sine on the dotted line".