Someone is Brainwashed or Mind Controlled into a Heel Face Turn. Yes, that's right, a Heel Face Turn. This is most notable when it's considered inherently different, or better, than when the heels do the Brainwashing. Then it sends the classic "the ends justify the means" Family-Unfriendly Aesop. It should be noted that if any kind of brainwashing is successful in turning a person from one side to the opposing side, the brainwashee will automatically consider the change (by virtue of the brainwashing itself) to be a Heel Face Turn, no matter what the real case is.