' “It's just a bunch of Hocus Pocus” ―Max in regards to the Sandersons' Maximilian "Max" Dennison' is the protagonist of the Halloween comedy-drama fantasy film Hocus Pocus. He is the oldest child of Jenny Dennison and Dave Dennison. Max is the big brother of Dani Dennison. Max is angry because his family moved from Los Angeles, California to Salem, Massachusetts.