The strip followed the adventures of a scientist named Norb, who travelled the world with his assistants, Jacobowitz, Rat and the dwarf woolly mammoth Eugen. The team confronted curious adversaries, including Tibetan monks from a Los Angeles lamasery, mad disk jockeys and talking fish on an underwater floating island. Science fiction author Vonda N. McIntyre wrote the introduction for the Norb book collection, published by MU Press.