Jim's Chocolate was founded by Jim on the 8th of January, 2013, and is now selling Ro cko Choco and Rocko Choco Crunch. He intented to make it way back the year he quit The Krusty Krab but the best-selling chocolate makers thought that this was copyright to a similar brand. After years of searching for a worthy place to start Jim's Chocolate, he finally struck a deal with a wealthy fish in November 2012. The fish said that it would take a couple of months and so today the company was finished and is now a chocolate-selling brand on the market.