With an area of 555.000 m², it is the largest trade fair in the world. It is hosted by Messe München International (MMI) at Messestadt Riem fairgrounds (Neue Messe München), 48.135555555555555°8.133333333333212′08″N 11.698611111111111°41.91666666666663′55″E / 48.1355°N 11.6986°E, in the southeastern part of the city. Since 2002, a similar fair is held in Shanghai, China (the fifth was held from November 23 to November 26 2010).