Besides coverage of everyday, personal family life as well as first-hand behind-the-scenes Sesame event reports, the blog also features several investigative and humorous status reports by Robinson's character, Telly Monster. The Telly puppet featured in the videos was last used on Sesame Street in 2000. Nadine Zylstra, Assistant Vice President, Programming, and Digital Media at Sesame Workshop, had approached the couple about chronicling their lives through the blog. She says: