Big West Advertising Co., Ltd. (BWA) is a Japanese advertising agency. They are known as one of the sponsors of the Macross franchise in Japan. Big West initially sponsored the Super Dimension series (超時空シリーズ, Chō Jikū Shiriizu, "Super Spacetime series"), composed in chronological order of the original Super Dimension Fortress Macross, Super Dimension Century Orguss and Super Dimension Cavalry Southern Cross.