Wittby and Company LLC (commonly abbreviated to Wittby & Co. or W&C) is a private holding company which operates in the automotive industry, headquartered in Abbey, Fifeshire, Sunderland, Rhodesia. The company's primary activity is the design, development, manufacture, and retail of vehicles bearing the Wittby, Jaguar, and Land Rover marques. Originally founded separately in the 1940s, the automobile designer and manufacturer Dorian Wittby bought both the Jaguar and Land Rover marques, and soon moved production to Rhodesia during the onset of the Second World War.