The 1st Brazil Hot Wheels Convention took place October 11, 2008 in "Espaço Vila dos Ipes", Sao Paulo, Brazil. The event was open to the public and was attended by approximately 3,000 visitors, according to Mattel. The exclusive car chosen to represent the event was a green Amazoom, the model designated in honor of Brazil, distributed in an acrylic case with the 40 years of Hot Wheels logo.