Pumpkin Pete's is a brand of cereal in the world of RWBY. Currently, the only known flavor is Marshmallow Flakes. Only characters from cartoons and star athletes are awarded the "honor" of getting their face on the packaging. Pyrrha Nikos currently has her face on every Marshmallow Flakes box. The cereal's mascot is a bunny, which can be seen on the front of Jaune's hoodie and pajamas. The character is usually covered by his armor, however. Jaune tells Ruby Rose, Nora Valkyrie and Lie Ren that he collected fifty box tops to get the hoodie as a prize.