What's Next Mfg. Inc. is the manufacturer for the full line of BC (Brad Countryman) yo-yos. After founding Hummingbird Toy Co., LTD. in the 1980s, Brad Countryman's wooden yo-yos became an international best-seller. Brad sold 70% of the company in 1991, while remaining as Creative and Marketing director. When in 1995 the company finally closed its doors but, due to popular demand, Brad returned to manufacturing yo-yos with the formation of What's Next. The company eventually folded somewhere in the 2000s.