Idea: People apparently like getting stuff. Swag (Stuff We ALL Get). Apparently it's a good way to sell a product or service or initiative. I disagree. I think it's just that people are used to taking stuff and don't really think about it. How much do you think an organization like mine spends on SWAG annually? I'd venture to guess a solid few million. Gross. Betcha my program will get more publicity for doing the opposite of giving away stuff.