In March 2010, to celebrate the release of Alvin and the Chipmunks: The Squeakuel, Webkinz got together with Fox studios and made a promotion. Webkinz did something similar in 2010 with Alvin and the Chipmunks by releasing the main character's (Alvin, Simon and Theodore) outfits with pancakes in ads. The difference between the two is the squeakuel ad, they gave out the main girl character's (Brittany, Jeanette, and Eleanor) dresses they wore in the movie, and no pancakes. Players soon realized though after the ad came out, only Canadians could do the promotion..