The Monster High Tumblr account went live on the first 13th of 2012 as the Gory Gazette. Its launch was part of the larger 13th celebration of 2012, although it had no specific ties to the other components. Its first four articles published that day also contained an advertisement for the Dear Draculaura feature, which essentially was the Ask of the Tumblr account. In June, the account started announcing new webisodes with extra material rather than a general plot outline, while only a little later that same month the account started reblogging fanart and fanphotos with the purpose of creating stories around these. Most of these stories are unchallenged in canonicity, but a few times they do end up on the fanon-side, such as the November story regarding Bram, Rochelle's supposed brother. T