He hears an ice cream truck passing by his house and immediately runs out of his room to buy ice cream. Outside, he chases the sketchy ice cream truck that has a flavor called Kreamy Cold but fails to catch up with it, as the unseen ice cream man is driving too fast. The next day, Marty asked his best friend, Ari if he saw the mysterious ice cream truck. Ari tells him that he didn't see or hear the truck, confusing Marty. He starts to get even more obsessed with catching the truck after he realizes that he is the only one who can see and hear it.