In academic publishing, reprints are customized bulk article reproductions of material usually previously published in academic journals. Reprints from scientific, technical, and medical (STM) journals, in particular, are heavily used to generate awareness and interest across many audience types - referrers such as physicians, consumers, investors, and others. Reprints are traditionally ordered directly from a publisher; However, service providers also exist, serving as an intermediary that makes the procurement processes more efficient by providing a single source to support the procurement process regardless of the copyright owner. Often, these providers provide other services and technology solutions to support ordering by individuals, groups, and organizations such as health care compa