Beginning in 313AP, Empire Financial Services began spending a portion of its advertising budget on sports sponsorships. Chief among those sponsorships is in stock car racing's RZOEAZ, where the company is a sponsorship partner of Eastern Zartania's Robert Ycks Racing team. The company is a secondary sponsor on the #88 Veron driven by Tom Younger and is the primary sponsor on the #48 car of Sarah Jakqmun.