Max is the Minifigure that is the mascot of LEGO, LEGO Club, Brickmaster, and LEGO Club Jr. magazines. Max mainly makes appearances in print media, and appears in every episode of the LEGO Club Show. Several sets do, however, involve Max in one way or another. A Max key chain is available, and an exclusive Max Minifigure was given to anyone who went to a LEGO Retail Store during February 2010. He also appears on the box of 66373 Fun Favor Pack.