KNIA-TV, channel 29, is a commercial-free member-supported non-PBS membered independent television station in Benton, Arkansas serving as the area's commercial-free Independent station, branded as "29 Jr." This station exclusively airs preschool programming and shorts produced by television companies, stations, and networks in America and all over the world. Since 1994, this station's mascot and host is Face (Nick Jr.'s mascot between 1994 and 2004) and Face bumpers (produced between 1994 and 2003) appear just before programs and shorts. The format for programming on KNIA goes like this: a Face bumper appears, then a show plays, after a show ends, a Next on 29 Jr bumper appears, then a Face bumper appears, then a short plays, after a short concludes, promos for other shows airing on 29 Jr.