In one of the ads ("Want a Bite"), Kermit approaches Mack, who's munching on a sandwich: Kermit: "Whatcha eating?" Mack: "A sandwich made with Claussen's Bread! Wanna bite?" Kermit: "Sure!" Mack lunges over, and chomps on Kermit's shoulder with a horrifying crunch. Kermit yelps. Kermit: "Aaaaaa! He's a sharp salesman." As the commercial ends, Kermit frowns and rubs his shoulder as Mack happily returns to his sandwich. In other ads, Mack throws bread dough in Kermit's face, blows him up, and lets him drop from a high window.