Demande is Prince of the Black Moon and one who willingly serves under and secretly follows the orders of his one true master, Wiseman. He is romantically charmed and attracted to Neo-Queen Serenity, Sailor Moon's future self, and is determined to have her all to himself by any means necessary. His is the most loyal servant and devoted minion of Wiseman/Death Phantom, whom he considers his one true master and confidant/friend and is, therefore, glad to work for him. He promises to obtain the immeasurably powerful Silver Crystal from "the Rabbit" and destroy it.