AJ became a villainess in FCW when she stood by and watched FCW Divas Champion Naomi get attacked by Serena Deeb during an interview segment. Weeks after her heel turn, the evil AJ expressed jealousy of Naomi in a different interview segment, and she would eventually defeat Naomi to win the FCW Divas Championship in December 2010. On April 3, 2015, WWE had announced that AJ Lee had decided to retire from in-ring competition, thus confirming her departure from professional wrestling, but still under contract of the company.