He first appears as the benevolent-looking mascot of Camp Jellyjam, a sports camp with a fiercely competitive spirit. Campers are awarded gold tokens called King Coins for winning, and if a camper earns six of them, they can participate in a victory march called the Winner's Walk. However, none of them are seen again after that. Eventually, the protagonist helps the slaves escape being eaten by lying down as the beast has terrible grip. King Jellyjam dies when his slaves stop washing him, suffocating from his own horrible smell.