The question is commonly associated with dedicated followers of Christianity, but falsely so; true believers never ask that question as they know exactly what the Jesus would do. The simple query inspired the WWJD movement and spawned a multi million dollar a year industry producing such wholesome family oriented items as charitable bracelets[#endnote_1], lighters, belly-cut t-shirts[#endnote_2], the finest of bumper stickers printed only in the smallest existing illegible fonts on Earth, and beer cozies.