If It Bleeds... is a medal that appears in the multiplayer mode of Uncharted 3: Drake's Deception. It is awarded if the player kills a brute in co-op. It is worth $500.This is the also added to the money you can earn from killing the Brute. On Easy and Normal it's $1,000, but on Hard it's $1,500 and Crushing it's $2,000.