Frank Simms is an American singer and voice-over artist known for providing the voices behind such iconic characters as the Kool-Aid Man, the Honeycomb Craver, the bug-eyed, fuzzy mascot of Honeycomb cereal, and the Geico ringtone. He is one of the founding members and songwriters of The Simms Brothers Band. He recorded the weekly theme song for TV Funhouse on Saturday Night Live. He's recorded with dozens of artists beginning in the seventies.