There's a tyop... I mean typo, and it's right there on the cover of the movie or book or what have you. Like a zit. Not that we don't all make typos... there's probably a copule on this page... but not all of us have proofreaders on retainer. This trope often serves to embarrass distributors of official materials, as pretty much the only thing they're supposed to do in regards the distribution is make sure that everything is correctly spelled. Can be your first clue that They Just Didn't Care. If the misspelling is done on purpose, then it's Inherited Illiteracy Title.