Barry Goldwater was born in 1909 to Baron and Hattie Goldwater. His grandfather had founded Goldwater's department store in 1878. Goldwater had a good middle class upbringing, receiving a good education and in 1928 he entered the University of Arizona to study business but in 1930 following his father's death he took over the family business. Goldwater's was not hit hard by the depression at first, but following the election of FDR business decreased. Barry refused to join the NRA and Goldwaters finally went bust in 1935. Goldwater was saved from bankruptcy when in 1936 he met Rose Aubrey, daughter of Martin Aubrey, one of the wealthiest businessmen in the mid-west. Rose and Barry got married in November that year and had Barry Jr (1938), and Rose (1940).